Latin America remains one of gaming’s biggest growth stories, but rising taxes, tougher regulations, and increasing competition are forcing operators to rethink where they invest. SBC Summit will examine where the region’s strongest opportunities now lie through its dedicated Latin America track.
Taking place on 1 October 2026 at the Feira Internacional de Lisboa, the track will unite C-level executives from across Latin America to examine the key opportunities and challenges shaping major markets such as Brazil, Mexico, Peru, Ecuador, and Chile.
The track forms part of SBC Summit’s wider Global & Emerging Markets Stage, which will break down the biggest opportunities, challenges, and market developments across Western Europe, Eastern Europe, Asia, the Middle East, and Central Asia.
Rasmus Sojmark, CEO and Founder of SBC, said: “People often talk about Latin America as if it’s one market, but it isn’t. Every country is on its own journey, with its own opportunities, challenges, and pace of development.
“That distinction is important and largely why we put this track together. To not only give each market the attention it deserves, but help stakeholders cut through the noise by hearing directly from those who understand these markets best.”
The track will open with a strategic overview of the region in the session LatAm Leaders: Strategy, Scale and Survival. Panellists Juana Bischoff (Head of LATAM, Oddin.gg) Zeno Ossko (CEO, BetWarrior), Anton Rublievskyi (CEO & Partner, GROWE), and Julio Cesar Tamayo (CEO, WPlay) will discuss where Latin America’s strongest opportunities now lie, which markets continue to justify investment, and how operators are balancing growth ambitions with rising costs and regulatory change.
The conversation will then hone in on one of the region’s largest markets, Brazil, in the session Brazil Unfiltered: What Leaders Actually Think. As the market approaches its third regulated year, this session will unite the country’s biggest executives for a discussion of where the market is headed. Panellists Hugo Baungartner (Chief Business Officer, Esportes Gaming Brasil), João Gerçossimo (CEO, EstrelaBet), Jordi Sendra (CEO, Alea), and Thomas Carvalhaes (Founding Member and Council Member, ABRAJOGO) will discuss the effect of taxes and rising acquisition costs in the region, and whether the market is finally rewarding discipline, localisation, and long-term thinking.
Focus will then shift to Peru in the session Peru’s Big Shift: Compliance Tightening, Growth Exploding. Despite increased taxation, tougher compliance requirements, and rising operational costs, the country has emerged as one of Latin America’s fastest-growing regulated gaming markets, with online GGR projected to reach between $1.1bn and $1.3bn. Panellists Gonzalo Pérez (CEO, Apuesta Total) and Gonzalo Rosell (CEO, La Tinka) will examine whether Peru can sustain that growth while meeting increasingly stringent regulatory expectations.
Other panels on the track include Mexico Reloaded: The Market on the Edge of a Major Reset, which will examine whether proposed regulatory reforms could reshape the future of one of Latin America’s largest gaming markets. Closing the agenda is the session LatAm’s Next Moves: Certainty, Chaos and Quiet Winners, examining where the next opportunity in Latin America lies, featuring insights into Chile, Paraguay, and Ecuador.
Taking place from 29 September to 1 October 2026, SBC Summit will welcome 40,000 industry professionals to the Feira Internacional de Lisboa and MEO Arena for three days of networking, exhibition, and education. Alongside the Global & Emerging Markets Stage, attendees can also explore dedicated conference tracks covering Global Regulations, Technology, Payments, Product Innovation, and the Super Stage.
Access to SBC Summit’s conference is included with Conference, Business, and VIP Passes.