– A unique festival of community, creativity, and family fun.
The Mall celebrates a regional Gold Marketing Award win at this year’s MECSR MENA Shopping Centre & Retailer Awards 2025.
Abu Dhabi, UAE – Deerfields Mall has officially launched WinterFields 2025 in partnership with Shuraa Advertising Agency, a captivating seasonal festival designed to bring families together through entertainment, creativity, and festive excitement. Monday to Thursday from 5:00 p.m. to 10:00 p.m., and Friday to Sunday from 5:00 p.m. to 12:00 a.m., WinterFields offers thrilling rides, bouncy castles, live entertainment, kids’ arts and crafts, a festive holiday market, and a variety of dining experiences.
The festival is managed by Shuraa Advertising, a leading advertising agency & a production house known for delivering creative, high-quality, end-to-end marketing solutions.
Experience and Entertainment offerings include outdoor cinema with Royal Cinema, Cake it with Batuli, Magic Kartz and Splash N Party, where families can enjoy creative cake art workshops. The F&B vendors feature favorites such as Batuli Cakery and Splash N Party Snacks, complemented by TRD Tacos, Lgymat W Rgag, Churro Garden, Luyo Caf, Al Diwaniya for Omani Sweets, Truth Caf, Baz Shack Caf and IB Restaurant. Visitors can also explore Happy Home under experiences, and retail vendors such as Kay By Mays, Elite Square, The Plants Factory and Zaman Beirut, adding an artisanal and cultural flair to the market.
Visitors also have the chance to win AED 25,000 in mall gift vouchers through the Play and Dine raffle, with 25 winners selected monthly to receive AED 1,000 vouchers each.
“WinterFields represents more than an event—it’s a celebration of connection, creativity, and shared experiences that bring people together. Our partnership with Deerfields Mall embodies our vision of transforming spaces into destinations that inspire joy, discovery, and togetherness,” said Saeed Khalifa Al Fuqaei, Chairman of Shuraa Group.
The festival highlights Deerfields Mall’s ongoing commitment to collaboration and innovation, including its recent Gold Marketing Excellence Award win in the Digital-First & Influencer Campaigns category at the MECSR MENA Shopping Centre & Retailer Awards 2025, for its campaign “Connecting Communities & Influencing Footfall: One Year, Many Voices – Deerfields Mall Alliance.” This accolade underscores the mall’s leadership in community-driven marketing initiatives.
“Winning the Gold Marketing Excellence Award is a proud moment for the entire Deerfields community and a reflection of our commitment to innovation and meaningful engagement. With WinterFields 2025, we’re extending that spirit to our visitors, creating an atmosphere where families can connect, celebrate, and make lasting memories. Our partners and vendors play an essential role in bringing these experiences to life, and together we continue to raise the bar for retail entertainment in Abu Dhabi,” added Nabil Essakouti, General Manager of Deerfields Mall.