VitrA Tiles Introduces “The Code” concept and the New Codes of Design at Cersaie Fair

VitrA Tiles showcased The Code concept and innovations to industry professionals through Material Intelligence approach at Cersaie 2026.
Bologna, Italy – VitrA Tiles attended the International Exhibition of Ceramic Tile and Bathroom Furnishings Cersaie 2026, which took place in Bologna, Italy on September 21-25, where it hosted architects, designers, customers, and industry professionals. Designed around the Material Intelligence concept, VitrA Tiles showcased its 2027 collections and innovations.
“Every material has a code. Material Intelligence dechiphers it.” This statement lies at the core of VitrA Tiles’ design approach, where it reinterprets naturally available materials through the combination of research, advanced technology, and design expertise. Adding on the aesthetic and technical potential of nature, VitrA Tiles transforms them into original surfaces to create new inspirations for contemporary architecture.
Three design languages
The Code concept represents three design languages to create Resincode, Geocode, and Metacode collections, which will be available to the visitors of Cersaie at the VitrA Tiles booth.
Resincode inspired by the porous, mineral-rich texture of natural concrete with natural transitions and layered surface effects, lending a minimalist, balanced, and refined surface aesthetic to contemporary interiors. Geocode draws inspiration from Spanish limestone, marble, quartzite, and gneiss, bringing the diverse geological heritage of natural stone to ceramic surfaces through a contemporary interpretation, featuring four distinct surface typologies: Alba, Imperio, Rio, and Merano. Metacode, with three distinct surfaces in gold, iron, and copper tones, brings the subtle tonal transitions and soft reflections of a patinated metal texture to ceramic surfaces, blending industrial character with a refined aesthetic.
New Technologies
At Cersaie 2026, VitrA Tiles also showcased its V-Flex and V-Tone innovations alongside its new collections.