Central Pattana plc, Thailand’s leading real estate developer for sustainability and operator of Central shopping centers nationwide, including iconic destinations such as Central World Bangkok, Central Village Bangkok Luxury Outlet, Central Pattaya, Central Phuket, and Central Samui, is launching the biggest global entertainment campaign: ‘THAILAND’S SONGKRAN FESTIVAL 2024 – The Great Songkran Entertainment’. The festival will run from April 2nd to April 21st, 2024, at Central shopping centers nationwide. Songkran, known as the Thai New Year, is one of Thailand’s most iconic festivals, celebrated nationwide in April, marked by water fights, temple visits, and family reunions.
Central Pattana aims for ‘Thailand’s Songkran’ to be listed among the Top 10 global festivals. The campaign features 1,000 events, including six major highlights combining culture with entertainment. The highlight includes an international surprise: Miss Universe 2023, Sheynnis Palacios, will be sent directly from the Miss Universe stage to become Miss Songkran in Thailand and serve as a Global Cultural Ambassador to promote ‘The Best of Thainess’ worldwide.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, expressed, “This year, Central Pattana has a key mission to ‘Bring Thainess to The World’. We aim to serve as a platform to promote Thailand’s Songkran worldwide and become one of the top ten global festivals, following government policy. Songkran goes beyond a mere water-splashing festival; it integrates the beauty of local culture and traditions for each region. Central shopping centers nationwide are ready to serve as a global ‘culturetainment’ landmark, welcoming both Thai and foreign tourists from around the world, ensuring that Thailand is the global destination of choice for every festival.
“In addition, we have established the ‘Tourist Hub Destination’ strategy in our 15 branches located in popular tourist cities nationwide, attracting tourists worldwide by curating world-class shopping experiences. We are collaborating with travel platforms such as Klook, Trip.com, KK Day, Go City, and top airlines like Thai Airways, AirAsia, and more, as well as launching special promotions with international banks such as JCB, UnionPay, and UOB. We look forward to welcoming everyone to experience the fun and exciting activities throughout the Songkran festival at Central shopping centers nationwide.”