SEO drives revenue, but AI and shifting search behaviour are making visibility harder to win. SBC Summit Malta will respond with SEO panels and workshops on what’s changing in 2026 and how to stay competitive.
The 2026 edition of the event will run from 28 to 30 April at the InterContinental, bringing together 6,000 industry stakeholders. Spanning two conference days, the programme opens with panel sessions on day one before shifting to hands-on workshops on day two, allowing delegates to explore the same topics in greater depth.
“Too many in the industry still treat SEO as a marketing add-on, when it can directly impact revenue if it’s neglected or done poorly,” said Rasmus Sojmark, CEO and Founder of SBC. “That’s why we’re bringing in the experts to expose the real risks and show iGaming businesses how to rank sustainably.”
On day one, Ivana Flynn, Head of SEO and Strategy at online.casino, will return to host a three-part SEO trilogy focused on the forces shaping search in 2026. From defending against negative SEO to exploring the realities of black hat tactics, these sessions will deliver practical insights into what it takes to drive rankings today.
SEO Trilogy:
- Negative SEO on the Rise: Featuring Maria Sayapina (Director of SEO, Find.co) and Sean Bianco (Co-Founder, Gain Changer)
- Black Hat SEO: What’s Working, What’s Risky and What Still Pays: Featuring Conrad Bugeja (Head of SEO at LiveScore Group) and Mile Davchevski (Head of SEO, Rhino Entertainment)
- Ask Me Anything: Featuring Daniel Lux (SEO Strategist) and Alan Cladx (Co-Founder & CEO, AquaPony)
Day two shifts from strategy to execution, with hands-on SEO workshops designed to help attendees apply what they’ve learned.
In markets where visibility equals revenue, black hat SEO remains a factor few teams can afford to ignore, despite the potential long-term consequences. During Inside Black-Hat SEO: How It’s Done (and How Safe It Really Is), SEO strategist Daniel Lux will break down key black hat tactics and show how they are used in real search environments. Attendees will leave with clear frameworks to recognise potential harmful practices and make more informed decisions without compromising long-term visibility or trust.
The use of automated models in SEO has quickly moved from a fringe tactic to a defining factor in modern search behaviour. In AI Manipulation: How Machines Are Rewriting the SERPs, Alan Cladx, Co-Founder and CEO of AquaPony, will examine how AI is influencing authority and rankings, and why these techniques are proving so effective. Through real-world examples, attendees will gain a better understanding of AI’s impact on traditional search and whether to adopt these tools or try to compete against them.
Continuing the conversation around AI’s influence, the workshop Scaling High Volume Content Operations with AI Automation will show how marketing teams and affiliates are using AI to streamline content production. Led by Victoria Olsina, Fractional Head of Web3 SEO & AI Marketing at Mezo, attendees will see real-world workflows that reveal where automation delivers the biggest gains, and what it takes to scale SEO content efficiently without compromising quality or compliance.
Designed for teams who rely on search to drive growth, the SEO programme at SBC Summit Malta 2026 combines strategic insight with hands-on learning. Attendees will leave with practical frameworks they can apply immediately, from protecting rankings to scaling smarter in an AI-led search landscape.
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