du, a leading telecom provider in the UAE, has announced a new business continuity initiative aimed at strengthening support for the country’s small businesses, startups, and founders. The program is designed to deliver reliable and uninterrupted connectivity to ensure operational resilience for enterprises.
- anchor-link” data-index=”rb-heading-index-0″>Quick Facts
- A Strategic Play for Business Resilience
- Empowering the Business Community
- About du
Quick Facts
- Target Audience: UAE-based SMEs and startups.
- Initiative Focus: Business continuity and enterprise resilience.
- Core Offerings: Enhanced connectivity, upgraded mobile plans, new services.
A Strategic Play for Business Resilience
Under the theme “Because Your Business Continuity Matters,” du is positioning itself as a key partner for the local business ecosystem. The initiative focuses on the critical need for stable and dependable digital infrastructure, which is essential for businesses navigating a dynamic market. This move signals a deeper commitment from the telco to support companies at every growth stage, from early-stage startups to scaling enterprises.
The program is built on three main pillars: providing enhanced connectivity support with exclusive offers, rolling out upgraded mobile plans and bundles to improve productivity, and launching new innovative services in the near future.
Fahad Al Hassawi, CEO of du, commented on the initiative, stating, “At du, we believe that every business deserves a partner who understands that their success is built on staying connected.”
He added, “Our commitment goes beyond providing services, we are here to ensure that businesses can focus on growth and innovation while we take care of keeping them seamlessly connected. Because when your business matters to you, it matters to us.”
Empowering the Business Community
By offering flexible and tailored solutions, du aims to address the specific challenges faced by smaller businesses in the UAE. The initiative is designed to give founders and operators confidence in their digital infrastructure, allowing them to focus on core operations and growth rather than connectivity issues. This enhanced support framework is part of du’s broader strategy to contribute to the UAE’s thriving business environment.
About du
du offers a comprehensive portfolio of mobile, fixed, broadband, entertainment, and fintech solutions. Using a digital-first approach powered by its fiber and 5G network, the company provides solutions that leverage cloud computing, AI-driven analytics, cybersecurity, and IoT integration. As a digital telco provider in the UAE, du works with a partner ecosystem to support industries and contribute to a more connected and digitally advanced future in the region.